If you love your readers you won’t paginate your stories

Many people I know who reads online are as annoyed as I am by websites that paginate their content. We all know this decision is usually motivated by a desire to create more pageviews for advertisers rather than by any regard for the reading pleasure of their public. Salon.com has done it since early on and I often find myself leaving the article rather than clicking to continue or if i do really like the story I will simply hit the print button to real the whole story sans images and ads.

But you don’t have to take the word of a web developer with 9 years of experience, instead recognize that if people are going to the trouble to create browser plugins that recombine these pages into one there is a market for single page articles. Here is a great lifehacker article on the subject. Also check out the revealing opinions in the comment section below.